Alivia…the new fashion brand inspired by unheard voices
The New York based fashion brand transforming the art of people with developmental disabilities into joyously colourful statement prints
Whether it’s sustainability or diversity, social impact initiatives have become a pre-requisite for any emerging fashion brand. In many cases, however, this attempt to prove their altruistic credentials can seem slightly performative or lacking in authentic purpose. It’s rare to find a brand that really embodies this desire to make a difference – from behind-the-scenes to the finished product.
Enter Alivia, a new ready-to-wear fashion brand inspired by unheard voices. For their debut collection, the New York based brand has transformed the artistic expressions of people with developmental disabilities (such as autism) into joyously colourful statement prints. This commitment to inclusive fashion shines through their work.
Founder Jovana Mullins— who has worked for luxury fashion brands such as Alice + Olivia, Coach and Sam Edelman— began teaching art therapy to developmentally disabled young adults in New York. “I was blown away by their art and talent” she says. “You see these kids, some of whom can’t speak, and the way they express themselves through art blew my mind. I immediately envisioned their art on a ready-to-wear collection. As a print designer trying to create as much inclusion as possible, this is an exciting challenge.”
Their artwork is always the starting point for each piece, and in collaboration with designers, their brushstrokes are developed into bold prints and embroideries which are used to create garments. For Spring 2020, Alivia are showcasing three artists’ work – each of whom has a distinctive artistic flair. Take for instance the young artist William Choi, his impressionist floral prints give instant impact to the ruffle-sleeved wrap dresses and tiered skirts. From sunshine yellow to energising cobalt blue, his fearless use of colour is said to reflect his positive nature. Likewise, printmaker Allen Li – who is ‘an entertainer at heart’ – injects his witty personality into the instinctive, Kandinsky-like brushstrokes and whimsical patterns. While the feminine colour palette beautifully complements Alivia’s effortless silhouettes. By contrast, Yu Chen focuses on intricate and detailed prints. He is revered for his ability to create incredibly graphic designs and architectural lines without the aid of a ruler.
As well as encouraging people to celebrate the talents of people with disabilities, Alivia want to inspire deeper connections to the clothes we wear. Stitched into every piece is a scannable tag that directs the wearer to the personal story behind the disabled artist. You can see the positive impact your purchase will make; and it also contains information about the non-profit organisation and a portal for donations. In a world that is driven by fast fashion consumerism, this level of thoughtful design is something I think we all want to embrace and encourage. “Seasons change but impact is forever” says the brand.
Their first collection launches today (1 April) and can be shopped via their online site. With every purchase, Alivia gives 10% of the revenue to the Center for All Abilities in New York City’s Chinatown— the non-profit organisation where the artwork originated. It’s here they provide art therapy, mentorship and vocational training for children and young adults with neurodevelopmental disorders.
